WANO KUNI — LOCAL STORIES OF JAPAN

Discover the Japan
Few Travelers See.

WANO KUNI uncovers local culture, landscapes, and stories across Japan—and turns them into journeys that stay with you.

Red daruma dolls at Katsuoji Temple in Osaka
Three guests in front of Inuyama Castle in Aichi
LOCAL
STORIES
SHARED
About us

Go Beyond
the Familiar.

The most memorable Japan is often found beyond the famous sights.

It lives in quiet streets, seasonal food, traditional crafts, and the stories shared by local people.

From Aichi, Gifu, and Osaka to communities across Japan, WANO KUNI turns authentic local life into meaningful travel experiences.

The rising sun and cherry blossoms represent Japan's living culture and the connections that grow from local communities to the world.

Our brands

One Company.
One Travel Brand.

WANO KUNI develops the vision. HIDDEN JAPAN brings it to life.

Company

WANO KUNI

Our company discovers local resources, develops ideas, shares stories, and builds partnerships.

HIDDEN JAPAN

Our travel brand guides visitors to lesser-known places and authentic cultural experiences.

Places

Local Stories,
Across Japan.

Every region has its own character. We create journeys that respect each place and connect today's destinations with the stories still waiting to be discovered.

Inuyama Castle
Aichi / Inuyama

A Castle Town with Living Traditions

Discover Inuyama Castle, kimono, samurai armor, and calligraphy through hands-on experiences.

Daruma dolls and a pond at Katsuoji Temple
Osaka / Minoh

Daruma, Nature, and Good Fortune

Meet the countless daruma of Katsuoji Temple, where mountain scenery and wishes come together.

Gifu / Next story

Mountains, Rivers, and Local Wisdom

We are developing new journeys inspired by Gifu's landscapes, crafts, and ways of life.

Experiences

Travel That Feels
Truly Local.

Castle towns, bamboo forests, temples, calligraphy, and craft—each experience brings you closer to the people and spirit of a place.

Daruma dolls among tree branches at Katsuoji Temple
Daruma in Nature / Osaka
Guest wearing kimono in a bamboo grove
Kimono / Aichi
Guest practicing Japanese calligraphy
Calligraphy
Kimono horseback experience in a bamboo grove
Horseback Journey
Katsuoji pond, daruma doll, and postcard
Katsuoji / Osaka
Guests wearing kimono and samurai armor in a bamboo grove
Samurai & Kimono
Guests holding their finished calligraphy
Made by Hand
Wall filled with red daruma dolls at Katsuoji Temple
Daruma Wall
How we work

Made Locally.
Shared Globally.

01 / Find

Find What Makes
Each Place Special

We work with local people to uncover culture, knowledge, and stories rooted in everyday life.

02 / Create

Shape It into a
Memorable Journey

We design thoughtful, sustainable experiences that respect the story behind each place.

03 / Connect

Share It with
Travelers Worldwide

We bridge language and culture so each destination can be understood and appreciated.

Company

Local Stories.
Meaningful Journeys.

Creating lasting connections between travelers and local communities.

WANO KUNI plans and operates inbound tours and cultural experiences in partnership with people across Japan.

We value travel that goes beyond sightseeing—time that reveals the history, character, and people behind each destination.

Company name
WANO KUNI Co., Ltd.
Travel brand
HIDDEN JAPAN
Services
Inbound tours / Cultural experiences / Local partnerships
Regions
Aichi / Gifu / Osaka / Expanding across Japan
Partner with us

Let's Create
Something Meaningful.

We welcome conversations with local businesses, communities, cultural practitioners, and travel partners about new experiences, partnerships, and storytelling.

Contact details will appear here once the inquiry channel is connected.
Contact form or email address coming soon.